Tag Archives: pokemon go

Pokemon Go Increases Foot Traffic at Device Pitstop Maple Grove

Check out this article from techrepublic.com about how Device Pitstop Maple Grove is one of the businesses drawing in techie crowds with Pokemon Go.

Device Pitstop store front

By Brandon Viliarolo

Pokemon Go: Real examples of businesses that have turned it into a moneymaker

Pokemon Go recently hit 100 million downloads, and the number keeps growing. Find out how these businesses turned the craze into increased exposure.

There are now more daily Pokemon Go users than Facebook visitors—that’s how you know it’s a real phenomenon. Facebook makes it easy to increase exposure and profits, so surely there must be a way for Pokemon Go to give your organization a bump—and there is.

There are a lot of businesses out there that have found novel ways to turn Pokemon Go players into customers and clients, even without a storefront. Take a look at these reports from businesses large and small—you might see something that is perfect for you.

Retail and restaurants

Device Pitstop, an electronics buy/sell/trade business, dropped a lure in front of their Maple Grove, MN, location and offered free charging cables to visitors who stopped by that day. By paying to boost the exposure of a Facebook post regarding the event they saw a huge increase in foot traffic—100 more people than usual came into the store on the day of the event.

Tasty Burger, an east coast restaurant chain, noticed that their Harvard Square location was a PokeStop. To draw more players into the restaurant they decided to give away a free order of tater tots to anyone who caught a Pokemon at their stop and showed a photo to the cashier.

Businesses you wouldn’t expect

The list of shops and restaurants taking advantage of Pokemon Go is endless, but they aren’t the only people who can benefit from the trend.

IT services company Nerdio has been working with their clients on an interesting way to get exposure. Nerdio is giving clients like comic shops and arcades a $10 weekly budget to use on lures, and when players catch a Pokemon at the location they can post it on social media with the business name and Nerdio tagged. Each post is an entry for a gift card to the business where the Pokemon was caught.

Even online tutoring marketplace Preply is getting in on the game. They’ve allowed users to sign up as Pokemon Go tutors, creating a marketplace for people who want help learning to play the game. With rates ranging from $2 to $42 per hour there seems to be a lot of money to be made in teaching people to play a simple mobile game.

Boston performing arts festival Outside The Box estimates they drew in an additional 1,000 people per day by dropping lures all over Boston Common during the festival. They tweeted about it a bunch and dropped new lures every 30 minutes, making sure people moved around the grounds and the whole festival got exposure.

IP camera manufacturer Vimtag has managed to gain exposure too. They started a contest for camera owners who snapped photos of people playing the game, and winners were able to receive cash prizes, free cameras, and deep discounts on premium products.

As if that wasn’t niche enough, PRO Housekeepers, a small cleaning and maid service from Tampa, FL, has drawn in a bunch of foot traffic thanks to lures. Increased foot traffic has led to more clients to the tune of almost $2,000.

The 3 big takeaways for TechRepublic readers

  1. If you have a storefront you should invest in a Pokemon lure, which can be purchased inside the app. Yes, they cost money, but a whole bunch of businesses have seen increased foot traffic because of them.
  2. Just because you’re not making sales doesn’t mean you won’t benefit from exposure. If people are stopping by they’re going to remember your name and potentially become customers or clients in the future.
  3. Even if you aren’t selling something you can still make money or gain exposure from Pokemon Go—it just takes a little creative thinking to figure out a way to make a mark!

Click here to see more from techrepublic.com.

Pokemon Go Makes Nintendo Relevant Again

In this article from salon.com, the author explains how the mobile Pokemon Go game is putting Nintendo back on the map. Read the article below, or click here to see it on salon.com.

Device Pitstop Pokemon Go App from Nintendo
Photo credit YouTube. From the official trailer for Pokemon Go.

“Pokémon Go” may fix what ails a sedentary generation — as well as Nintendo’s bottom line

The app has made Nintendo relevant again for the first time since 2007

By Eric Kaufman

“Pokémon Go,” the viral app that has made Nintendo relevant again for the first time since the release of the Wii in 2007, is being lauded as a means of overcoming social anxiety and a weapon for those who both seek and rage against social justice — even though there’s also evidence it’s a convenient means of luring unassuming teens into dark alleys. It has, however, had a significant impact on Nintendo’s bottom line, adding an estimated $7.5 billion to the company’s market value since the game launched last week.

The app itself is free to download, and most of the revenue will, as is frequently the case with such apps, be generated via in-game micro-transactions, but it is where these micro-transactions will be occurring that could be the key to “Pokémon Go” remaining viable in ways that similarly viral apps, like “Words With Friends,” never could — because like the Wii before it, the app compels users to immerse themselves physically in the game-play; in this case, by forcing them to leaving their homes and wander about the real world searching for Pokémon.

When Wii Tennis was released, Nintendo’s Shigeru Miyamoto emphasized the immersiveness of the experience — by combining motor activation with a simple and intuitive control, Wii Tennis was able to bridge the gap between the virtual world depicted on the screen with the physical world in which the game was actually being played. In terms of the experience of playing the game, the boundary between the screen and physical space blurred.

“Pokémon Go” relies on a similar blurring, except instead of limiting it to the distance between the Wii-remote and the console — basically, the size of a very large living room — it is inherently expansive, inasmuch as the app encourages players to seek out rare Pokémon far and wide. Moreover — or dangerously, as the aforementioned teens in Missouri discovered — it encourages players to do so at different times of the day, creating an experience that perpetually changes. After all, the people who frequent a coffeehouse at 10 a.m. are not likely to be the same people who do at 10 p.m., even if they all are now there in search of rare Pokémon.

The effect, then, of the app is that it compels users to exercise in a way that limits the repetition that drives many novice joggers away from the activity — the thought of waking up at the same time every morning to perform the same monotonous activity. Introducing variables into the app is, in “Pokémon Go,” coterminous with the introduction of variety into the lives of its users.

There is also plenty of room for the app to grow, as the version released last week only includes the original 151 creatures from the first generation of Pokémon games. That catalog, as Vox’s German Lopez noted, has since expanded to over 720 creatures, more than enough to keep users happily hunting for years to come.

Or, perhaps, it will go the way of the Wii Fit — slid under a couch somewhere, a good idea that was never fully realized. Nintendo is clearly banking on the former, and its investors, many of whom were likely early adopters of the original Pokémon games, seem to believe they are right to do so.

Click here to see more from salon.com.